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How to Build a Brand in Cannabis

Originally Aired: July 12th at 3pm CST 

In mature legal cannabis markets from Oregon to Massachusetts, cultivators have seen prices plummet as the market becomes saturated with cannabis and an ever-growing assortment of cannabis products. As prices have dropped and margins have narrowed, many retail cannabis companies are struggling to compete for consumers who have more options at better prices than ever before. 

But this current reality also raises another issue for cannabis companies: how can a company make its products stick out from the crowd in a saturated market?   

In this on-demand Rootwurks webinar, you can hear two experts discuss the current problems cannabis brands face and the steps they can take to get a bigger piece of the pie.

About this Webinar

In state after state, one thing is clear: there has probably never been a better time to be a cannabis consumer. Prices are falling (or just staying quite reasonable) and the selection of available products can border on overwhelming. 

But for cannabis companies, the explosion of the legal cannabis market has also created immense competition for customers who have no shortage of other options.

These companies must find ways to differentiate their brand and their products, and can’t count on a “race to the bottom” with prices to help them build a brand that lasts. 

In this on-demand Rootwurks webinar, “How to Build a Brand in Cannabis?,” Angela Pih of Statehouse Holdings and Brian Holler of Concept Matrix Solutions discuss how cannabis companies can drive growth and sales and better meet the needs of consumers.

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Who Can Benefit?

Cannabis is one of the more dynamic, fascinating industries in the country, but it can be remarkably challenging for new and emerging companies that are looking to make their mark. This webinar will benefit cannabis professionals who want to learn ways that they can stand out from the crowd and build a better brand that resonates with cannabis consumers. 

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Viewers will gain expert insight on:

  • The importance of your brand story 
  • The role innovation can play in building a cannabis brand
  • How cannabis brands can influence consumer behavior
  • How important packaging is for cannabis brands
  • How safety and compliance regulations can affect a brand’s chances 
  • The importance of training and education for employees 
  • How to connect with more sophisticated cannabis consumers
  • Tips for marketing cannabis - despite the restrictions placed on the industry 
  • What consumers demand when it comes to lab results and the sourcing of ingredients 

Meet Your Speakers

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Angela Pih - Head of Marketing | Statehouse Holdings 

Angela Pih is the head of marketing at Statehouse Holdings and a brand accelerator with decades of experience in cannabis, fashion, beauty, wellness, and premium lifestyle brands. Prior to joining StateHouse Holdings, Angela was the Chief Marketing Officer at CannaCraft, one of the largest cannabis companies in California.

Angela is also the winner of three Cannabis CLIOs and was named to Green Market Report's 2023 Women's Leadership Award in the Science & Research category. 

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Brian Holler - Chief Marketing Officer | Concept Matrix Solutions

Brian Holler is the Chief Marketing Officer at Concept Matrix Solutions, an innovative, technology-based manufacturing company that serves the cannabis industry. Holler has more than 15 years of experience in tech, startups, professional services, and CPG/retail.
He has built and developed teams that have scaled businesses and brands and has served as a fractional leader for several companies in the cannabis industry.

Our Webinar Partners

This event would not be possible without our partners’ insight and years of experience in the cannabis industry.

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Hosted by Rootwurks

Rootwurks is a cannabis e-learning and compliance management platform built through the know-how of some of the leading experts in food manufacturing compliance and cannabis law. The centerpiece of the company is the Rootwurks Learning Experience Platform (LXP), an online cannabis education and compliance tool that was designed to help companies meet their compliance needs and receive educational guidance to build a culture of safety in their daily operations.