<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=335994581855197&amp;ev=PageView&amp;noscript=1">
Hero (17)

Will Florida Legalize Cannabis - and What Would it Mean for the Industry?

Originally aired: May 21st at 12pm CST

In April, the Florida Supreme Court ruled that it would not block a ballot initiative to legalize adult-use cannabis, leaving it up to voters to decide in November if they’ll approve a regulated legal cannabis market for the Sunshine State.

But what will Florida’s legalization initiative allow and what would it mean for the cannabis industry if the country’s fourth-largest state approves adult-use legalization?

In this on-demand Rootwurks webinar, you can hear Sally Kent Peebles, a Florida-based partner in the cannabis law firm Vicente LLP, and Lauren Niehaus, the Executive Director of Government Relations at Trulieve discuss the campaign to legalize cannabis in Florida, what legalization could look like in the state, and what impact legalization in Florida would have on the cannabis industry and marijuana consumers across the country.

About this Webinar

If Florida voters approve cannabis legalization this November it would mean that half of all U.S. states have legalized - including the country’s fourth-largest state. 

But for Florida to legalize, Amendment 3 must receive at least 60% of the vote - by no means a foregone conclusion.

Florida already has a thriving medical cannabis market, one of the country's fastest-growing populations, and is a major center for tourism. The prospect of a thriving regulated cannabis market in the state is reason for excitement and optimism for many in the industry.

But what will it take for legalization in Florida to become a reality, and what will the regulated market look like if and when legalization goes into effect?

In the latest Rootwurks webinar, Sally Kent Peebles, a Florida-based partner in the cannabis law firm Vicente Sederberg LLP, and Lauren Niehaus, the Executive Director of Government Relations at Trulieve discuss the campaign to approve Amendment 3 and what cannabis companies and consumers can expect if Florida legalizes.

Circle 2 (17)

Who Can Benefit?

The prospect of legalization in Florida would have a major effect on the entire cannabis industry. This webinar will benefit anyone in Florida, the South, and beyond, who wants to know what it will take to legalize cannabis in Florida, what we should expect from a regulated market in Florida, and the economic effects of legalization in the Sunshine State.

Circle 1 (16)

Viewers will gain expert insight on:

  • What the Smart and Safe Florida campaign wants for legalization
  • How likely Florida is to reach 60% for legalization
  • What type of work the legalization campaign has required in Florida
  • How involved the cannabis industry has been in funding the legalization campaign
  • How big the legal cannabis industry could be in Florida
  • What impact legalization could have on the economy of Florida and the wider South
  • What legalization in Florida would mean for the cannabis industry as a whole 
  • Which areas of the state are likely to opt out of retail sales 
  • What legalization could mean for tourism in Florida 
  • Are smaller cannabis companies likely to be able to get a large stake of the market or will it mainly be dominated by multi-state operators
  • How easy will it be for medical cannabis companies to pivot to recreational 
  • What part do social equity measures play in the proposal?
  • What adult-use cannabis regulatory guidelines will look like in Florida

Meet Your Speakers

2 (12)

Sally Kent Peebles - Florida-based Partner | Vicente LLP

Sally Kent Peebles is a partner at Vicente LLP, where she helps cannabis businesses navigate the patchwork of state laws controlling marijuana through her corporate law, commercial real estate, licensing, and regulatory expertise. Based in Jacksonville, Sally is a leading voice on cannabis in Florida and the South and is a passionate advocate for drug policy reform. She was previously a leading member of the Florida Department of Agriculture and Consumer Services' Medical Cannabis Advisory Committee and co-founded the nonprofit organization WISE Florida in 2021, which advocates for legalizing cannabis for adult use in Florida. 

1 (16)

Lauren Niehaus - Executive Director, Government Relations | Trulieve

Lauren Niehaus is the Executive Director of Government Relations efforts for Trulieve, the biggest supporter of the cannabis legalization campaign in Florida. At Trulieve, she fosters and maintains relationships with key regulators and elected officials in local, state, and federal governments. She also monitors, analyzes and lobbies local, state, and federal regulatory and legislative agencies, and provides analysis and insight on ballot initiatives and industry social trends. 

Our Webinar Partners

This event would not be possible without our partners’ insight and years of experience.

Logo (9)
Full Color_Logo (1)
Screen Shot 2022-01-21 at 11.40.37 AM

Hosted by Rootwurks

Rootwurks is an e-learning and risk management company built by a team of experts with more than 100 years of combined knowledge and experience in compliance and safety training. After many years spent in senior roles at one of the largest food safety training companies in the country, our founders launched Rootwurks and built the Rootwurks Learning Experience Platform (LXP) to help companies navigate the complex and crucial safety and compliance demands in industries as varied and challenging as cannabis and food.