<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=335994581855197&amp;ev=PageView&amp;noscript=1">
Hero (8)

What is the Potential for Cannabis Beverages?

Originally aired: November 1st at 12pm CST 

As it stands today, beverages only make up a very small portion of the cannabis market, as little as 1% to 3% of overall sales. But while industry excitement may far exceed customer demand, the potential for beverages to become a major part of the cannabis market should not be overlooked. 

In this on-demand Rootwurks webinar, you can hear Amanda Reiman of New Frontier Data and Ben Kennedy of Fable Libations discuss what they see as the potential for cannabis beverages, the challenges beverage companies face in the industry, and how they can cut through the hype and seize a larger share of the market. 


About this Webinar

Cannabis can change all types of things, but could cannabis drinks change the beverage market as a whole?

Cannabis beverages hold the promise of a different drinking experience - and a whole new way to get high. But as of late 2023, cannabis beverages still only hold a very small portion of the legal cannabis market, especially when compared to flower and edibles. 

Cannabis beverages companies face no shortage of hurdles, including regulatory complications, difficulty getting shelf space, and consumers who may be curious about beverages, but not enough to make them their daily go-to option. 

In the latest Rootwurks webinar, we host Amanda Reiman of New Frontier Data and Ben Kennedy of Fable Libations for an in-depth discussion about the cannabis beverages market today and how it can leave a bigger imprint on legal cannabis.

Circle_2 (13)

Who Can Benefit?

Cannabis beverages have the potential to change the face of legal marijuana - if they truly take off.

This webinar will benefit viewers who are curious about the issues cannabis beverage companies face and what the future holds for the cannabis beverage market.

Circle_1 (12)

Viewers will gain expert insight on:

  • What is the market potential for cannabis beverages?
  • What are the challenges in running a cannabis beverages company? 
  • How can cannabis beverages get a bigger piece of the market?
  • How is hemp changing the cannabis beverages market?
  • Can consumption lounges be a game-changer?
  • Where will the cannabis beverages market be in 5 years?
  • What are the safety and compliance issues beverage companies face?
  • and more!

Meet Your Speaker

Screenshot 2023-10-16 at 10.23.53 PM

Amanda Reiman - Chief Knowledge Officer | New Frontier Data

Amanda Reiman, PhD is the Chief Knowledge Officer for the cannabis business intelligence firm New Frontier Data. Having studied cannabis use and policy for over 20 years, Dr. Reiman is an internationally recognized cannabis expert and public health researcher. Formerly the in-house cannabis expert for the Drug Policy Alliance, she has written for/been quoted in numerous national and international publications as well as peer reviewed academic journals and several textbooks.


Ben Kennedy - CEO | Fable Libations

Ben Kennedy is the co-founder and CEO of the cannabis beverages company Fable Libations. Kennedy has extensive experience in strategic and business development and has worked on campaigns for a number of Fortune 500 companies, including Johnson & Johnson, Diageo, PepsiCo, and Pfizer. 

Our Webinar Partner

This event would not be possible without our partner's insight and years of experience in the cannabis industry.

Screenshot 2023-10-16 at 10.23.53 PM
Full Color_Logo (1)
Screen Shot 2022-01-21 at 11.40.37 AM

Hosted by Rootwurks

Rootwurks is an e-learning and risk management company built by a team of experts with more than 100 years of combined knowledge and experience in compliance and safety training. After many years spent in senior roles at one of the largest food safety training companies in the country, our founders launched Rootwurks and built the Rootwurks Learning Experience Platform (LXP) to help companies navigate the complex and crucial safety and compliance demands in industries as varied and challenging as cannabis and food manufacturing.