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Quality Assurance and Responsible Cannabis Use - How Can Companies Promote A Healthier Consumer Experience?

Originally Aired: July 28, 2022 | 2 PM CT

With legal retail cannabis markets now open in states across the country, there is a truly remarkable variety of cannabis products available to consumers. But not every user will have the same intent or goals - and cannabis isn’t a “one-size-fits-all” consumer product. In this on-demand webinar, we will speak to a panel of experts about how the industry can promote responsible cannabis use that puts consumers’ needs, health, and safety first and what role quality assurance measures play in supporting this goal.

About this Webinar

The National Organization for the Reform of Marijuana Laws (NORML) lists five principles of responsible cannabis use: adults only, no driving, set and setting, resist abuse, and respect rights of others.

“Resist abuse” states that “use of cannabis, to the extent that it impairs health, personal development or achievement, is abuse, to be resisted by responsible cannabis users.”

But is this always where the industry centers its priorities?

In the retail cannabis space, consumers are presented with high THC flower and concentrates and formulations and intake methods that often favor potency above a more holistic approach to the cannabis consumer experience.

In this latest installment in the Rootwurks webinar series on quality in the cannabis industry, we’ll take a closer look at the concept of responsible cannabis use and what role the industry can play in promoting healthier cannabis use - as well as products that are as safe and high quality as can be.

  • What is responsible cannabis use?
  • What is the importance of user intent
  • Set and setting and cannabis use
  • Why responsible use matters for medical cannabis patients
  • THC vs. the complete cannabinoid profile and terpenes
  • What role health care professionals can play in responsible
    cannabis use
  • What role can the industry play in supporting responsible
    cannabis use
  • How can better education help consumers use cannabis
    more responsibly
  • How can responsible use be promoted in the retail space
  • What role do quality assurance professionals play in promoting responsible cannabis use
Who can benefit

Who can benefit from this on-demand webinar?

The dominant trends in retail cannabis have a major impact on the products we see on the dispensary shelf and on consumers and industry professionals. This upcoming webinar can benefit cannabis consumers who want to know more about the cannabis products available today and gain a more holistic understanding of the consumer experience. It can also help industry professionals who want to learn more about responsible cannabis use and how they can support it in their day-to-day operations.

Attendees will gain expert insight

Attendees will gain expert insight on:

  • How to promote responsible cannabis use as a consumer or as an
    industry professional
  • How the emphasis on potency affects quality assurance and product
    development in cannabis
  • What role cannabis products can play in promoting greater acceptance
    among the wider public
  • The role of the industry - is the market demanding high-potency products
    and the industry is responding - or is it the other way around?

Meet Your Speakers


Nicole Leja - Vice President Quality Assurance | Curaleaf

Nicole Leja is Vice President, Quality Assurance at Curaleaf Holdings, a leading international provider of consumer products in cannabis. Nicole leads the development and implementation of a quality management program across all US sites with adherence to current and future-state quality requirements. Prior to Curaleaf, she worked at Eurofins Spectrum Analytical as “Business Unit Manager, President.” Nicole has more than 20 years of experience overseeing operations and regulatory compliance.

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Colleen Higgins - Pharmacist & Author of The Cannabis Prescription

Colleen is a pharmacist, author, and speaker who helps translate the complex world of pharmaceutical and cannabis medicine into an accessible language for patients and caregivers. Colleen firmly believes in the importance of professionally-trained drug experts in helping patients effectively use medical-grade cannabis products. In 2019, Colleen completed her first book, The Cannabis Prescription: How to Use Medical Marijuana to Reduce or Replace Pharmaceutical Medications. She is also the creator of SwayInnovations.com, an educational website designed to make cannabis science more accessible for patients and healthcare professionals.

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Debbie Churgai -Executive Director | Americans for Safe Access

Debbie Churgai is the Executive Director of Americans for Safe Access, a member-based organization devoted to ensuring safe and legal access to cannabis for therapeutic uses and research. Debbie manages all day-to-day aspects of the organization, including its Cannabis Care Certification (CCC) and Patient Focused Certification (PFC) programs.

Our Webinar Partners

This event would not be possible without our partners’ insight and years of experience in the cannabis industry.

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Hosted by Rootwurks

Rootwurks is a cannabis e-learning and compliance management platform built through the know-how of some of the leading experts in food manufacturing compliance and cannabis law. The centerpiece of the company is the Rootwurks Learning Experience Platform (LXP), an online cannabis education and compliance tool that was designed to help companies meet their compliance needs and receive educational guidance to build a culture of safety in their daily operations.